Context
To mitigate declining conversions, our cross-functional team focused on quick-win solutions with a customer-first approach to enhance the experience and improve conversion rates.
Product Designer, UX Researcher
1 month
Research, IXD, Visual Design
1 PM, 2 Engs, 1 PD
3%
3% QoQ
Mweb • Desktop
To mitigate declining conversions, our cross-functional team focused on quick-win solutions with a customer-first approach to enhance the experience and improve conversion rates.
I developed a new product details page with rich media, similar properties, and featured spotlights. By testing and implementing these features, I drove incremental launches and achieved significant increases in conversion rates and lifetime value for returning renters.
We needed to address renters' key question: "How can I see the content that belongs to each unit?" This also includes enabling suppliers to map unit-level content for interested parties.
Business goals
Demand–unique value prop for renters
Supply–pitch how we're changing top of funnel experience
Conversion–reduce friction of finding the apartment of choice.
Apartment media unit card component explorations for design system
There's no upselling method for apartments on the platform, but suppliers frequently ask how to increase their communities' reach. I designed a carousel that balances renter and property management design, creating a new revenue stream.
Business goal
Demand–unique value prop for renters
Supply–increase communities' reach
Based on Go To Market feedback, I created a visual treatment that showcased personalized featured properties.
Business goal
Demand–unique value prop for renters
Supply–increase communities' exposure
We addressed renters' and properties' interest in showcasing more options from management companies they had positive experiences with, enabling renters to easily navigate and view other properties from the same company.
Business goal
Demand–unique value prop for renters
Supply–increase communities' exposure