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Role

Product Designer

Timeframe

2 weeks

Responsibilities

Research, IXD, Visual Design

Team

1 PM, 8 Engs, 1 PDs

Context

Etsy had multiple touch points with its consumers in 2012 and expanded to include more. As each touchpoint was created, visual inconsistencies was rife. I led the design system for email communications and notification guidelines.

Notification design system

The Marketing Communication team at Etsy took this opportunity to rebuild a notification toolkit from scratch. I used a mix of qualitative and quantitative methods to create a notification design system to reach Etsy's buyers.

Audit

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Email design system

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Email design style guide

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Push notifications

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