B2B/B2C, SaaS, Marketplaces
3 created and 4 babysat
Shaping the next-gens
A $5M ARR billing crisis turned into growth when I designed a centralized billing hub that restored trust.
Flipped passive investors into active players across global markets.
Designed richer, action-driven media to spark more renter movement and better partners' ROI.
Pulled 40% of partners into one SaaS platform; slashing manual work and speeding inventory.
Smarter lead funnels = 65% adoption and 75% conversion.
Launched B2C featured promotions–driving daily merchant and buyer growth.
Streamlined workflows for 40% of enterprise accounts—100% adoption, zero drama.
Automated tedious workflows so teams could focus on real moves.
A role system tough enough for enterprise, flexible enough for growth.
Blended human taste with machine learning without killing curation.
