I design 0→1 products that hit metrics, not tempers.

2m people happy

B2B/B2C, SaaS, Marketplaces

7 design systems

3 created and 4 babysat

10 mentees

Shaping the next-gens

Enabled 4× faster proposal creation for a field industry

A proposal workflow that cut creation time 4× and produced ARR impact in 1 month.

From billing chaos to trust across 20% of ARR in 30d

A $5M ARR billing crisis turned into growth with a billing hub.

Clear compliance, 3× fewer lawsuits

Decreased 3x damages in lawsuits for management companies.

Rich media, 5% richer conversions

Richer, action-driven media drove conversion.

Reduced time to insight to 30 mins

Time to insights was reduced to 30 mins driving investors' ROI.

SMB/MM ad-tech drove $500K QoQ

Pulled 40% of partners into one SaaS platform; speeding inventory.

65% adoption of an AI agent

Designed agentic AI agent for smarter lead funnel.

AI juiced ops workflow by 75%

Streamlined workflows for 40% of  accounts and zero drama.

Personalization without cringe

Blended human taste with machine learning without killing curation.