I design products that people and execs don’t rage-quit over.

2m people happy

B2B/B2C, SaaS, Marketplaces

7 design systems

3 created and 4 babysat

10 mentees

Shaping the next-gens

From billing chaos to $5m growth engine

A $5M ARR billing crisis turned into growth when I designed a centralized billing hub that restored trust.

Show me the money

20%

40%

8%

Rich media, 5% richer conversions

Designed richer, action-driven media to spark more renter movement and better partners' ROI.

Show me the lift

5%

24%

40%

Ad-tech printed $500K QoQ

Pulled 40% of partners into one SaaS platform; slashing manual work and speeding inventory.

Do the math

$500k

7 days

85%

65% adoption of an AI agent

Smarter lead funnels = 65% adoption and 75% conversion.

Meet the bot

65%

3x

300+

AI juiced ops by 75%

Streamlined workflows for 40% of enterprise accounts—100% adoption, zero drama.

Push the red button

100%

60%-

20%+

Personalization without the cringe

Blended human taste with machine learning without killing curation.

Spill the tea

20%

80%