I design 0→1 products people (and execs) don’t rage-quit over.

2m people happy

B2B/B2C, SaaS, Marketplaces

7 design systems

3 created and 4 babysat

10 mentees

Shaping the next-gens

Rich media, 5% richer conversions

Richer, action-driven media drove conversion.

5%

24%

40%

From chaos to $5m growth lever

A $5M ARR billing crisis turned into growth with a billing hub.

20%

40% ↓

8%

From noncompliance to clarity

Decreased 3x damages in lawsuits for management companies.

20% ↓

40% ↓

✧˖°

Time to insight reduced to 10%

Time to insights was reduced to 10% driving investors' ROI and adoption.

$500k

7d

85%

65% adoption of AI customer service agent

Designed agentic AI agent for smarter lead funnel.

65%

3x

300+

Ad-tech printed $500K QoQ

Pulled 40% of partners into one SaaS platform; speeding inventory.

$500k

7d

85%

AI juiced ops workflow by 75%

Streamlined workflows for 40% of  accounts and zero drama.

100%

60% ↓

20%+

Personalization without cringe

Blended human taste with machine learning without killing curation.

20%

80%