Product Designer, UX Researcher
1 month
Research, IXD, Visual Design
1 PD
Every day, partners uploads over hundreds of media content to market their properties and build their brands.
However, research showed that partners were having trouble with these tasks across their portfolios.
The team thought that revamping the upload experience could greatly reduce these hassles and increase adoption. I took the lead in identifying and solving these issues.
Even when people found AptList’s media libraries, they faced problems. The lack of search, portfolio-level access, and tags made finding media a real pain.
Comparative research along with mixed user research methodologies gave confidence in creating higher fidelity designs of the most promising concepts, combining clear action hierarchy with the aesthetic standards of Apartment List’s design system.
The new uploader component has a single entry point. Through the asset picker, a property manager can choose whether to upload media locally from their libraries or use links at different levels.
Created collections at different levels
Tags for media content
I explored iterations that use AI to efficiently manage media content for management companies.
AI as a quick support feature to address marketing concerns
AI highlights quick, actionable insights to market their properties
AI to auto-tag and identify properties via images and geolocation
