Impact
$500k ↑
Revenue (QoQ)
85% ↑
Adoption
7d ↑
Time saved
I drove a cross-functional push to reposition SMB and mid-market partners as a core revenue engine. With no platform, no reporting, and no dedicated workflows, I shipped a listing MVP and rebuilt our reporting system into a proactive decision tool; unlocking $500K QoQ growth and reducing churn risk across the segment.
For years, the company doubled down on enterprise, writing off SMB and mid-market as low-value.
For years, the company assumed enterprise = revenue and SMB/MM = noise. That bet broke when market conditions shifted. Enterprise growth stalled, and we suddenly needed a second engine fast.
We didn’t have a platform to serve SMB/MM clients.
We weren’t losing SMB/MM because the market wasn’t valuable. We were losing them because we had no product that proved we valued them. Everything about the segment was guesswork; both internally and externally.
10%
Retention
85%
Churn risk
30
Partner tickets/mo
Data gathered from 10 partner interviews, and Sales/GTM/Finance stakeholders
I co-led with a PM to build a platform to enable SMB and mid-market businesses to create listings, expand supply inventory and unlock new verticals.
We contrasted building full property management platform vs. a lightweight MVP via audit of core and unique differentiation features. The data was clear: building a full PMS would take quarters and introduce massive technical dependency risk. So I pushed for a lean, testable MVP that could validate viability within 2 quarters.
This was the first step in unlocking SMB/MM growth.
When the PM left, I rallied the team around a shared data story
When the PM left, teams were misaligned on what metrics mattered. I reframed reporting around a simple, narrative-driven data story anchored in:trend clarity, comparative performance, actionable insights, and retention risk signals. This turned reporting from "charts on a page" into a tool partners used weekly.
Key research insights from v0
People needed deeper analysis to provide clear explanations behind trends.
Proactive reporting system
I designed new components: trend charts, comparative metrics, and actionable recommendations that shifted reporting from passive snapshots to an active tool for smarter, faster decisions validated by research. Teams finally understood the “why” behind performance, not just the “what.”
MVP v1
I recommended splitting launches into core and premium, prioritizing quick wins for SMB/MM.
This let us ship essential reporting features faster while refining advanced capabilities in parallel, ensuring complex functionality went live only after real feedback.
I turned a neglected segment into an engaged, revenue-generating customer base.
This project also gave me a valuable learning opportunity to deepen my experience designing for AI-powered outputs and emerging interaction patterns.
"Listing new properties used to take forever. Now it’s fast and predictable."
"The insights help, but I’d love even more context on what ‘good’ looks like."
"I finally understand what’s actually driving my bookings, this makes decisions clearer."
$500k ↑
Revenue (QoQ)
85% ↑
Adoption
7d ↑
Time saved
I turned a neglected segment into an engaged, revenue-generating customer base.
1. Segments are written off until someone proves their value
Enterprise wasn’t inherently better; just better served.
2. Reporting isn’t about charts; it’s about clarity and influence
Teams aligned once the data became a narrative, not a spreadsheet.
3. Revenue grows where friction disappears
Once listing workflows and reporting clarity improved, supply and spend followed fast.