I led a design sprint to introduce rich media listing components, built for speed, clarity, and scalability.
Stats
5% ↑
Conversion
24% ↑
Engagement
40% ↓
Ticket reduction
The initiative for rich media didn’t originate from customer demand—it came as a reactive directive.
Historically, apartment-specific media was a top renter pain point, but only recently had partners begun requesting this feature.
Was rich media was truly valuable or a defensibility feature?
I led qualitative and quantitative research and collaborated with stakeholders across Product (Demand), Sales, Engineering, and Operations to explore feasibility.
Research validated that renters had long sought apartment-specific photos, videos, and 3D tours.
However, partners’ internal systems weren’t set up for apartment-specific content and we had to work with what was already available.
I designed a north star concept to get alignment and excitement about the initiative.
I landed on a deliverable that resonated with renter's primary content use cases based on preference test and usability testing.
Dynamic media content to showcase visuals
Hover interactions for delight
Organize content that resonates with renters
To maximize decision's ease, I created a listing view that showcased the information that mattered most to renters and designed immersive experiences.
While research-backed design increased engagement, internal priorities dictated that further media enhancements wouldn’t move forward.
We hit our goals by validating before execution, prioritizing strategically within technical limits, and aligning cross-functional teams on a high-impact MVP despite competing priorities.
"Before this, I’d spend hours tracking invoices and understanding attribution. Now it’s all there."
"I can actually see how every charge adds up, and I don’t have to bug anyone to make changes anymore."
"I ended up upgrading a few units myself because it was so easy to understand the options and what they cost."
5% ↑
Conversion
24% ↑
Engagement
40% ↓
Ticket reduction