Designers love process. Users love outcomes.
I obsess over the second one.
Enabled 4× faster proposal creation for a field industry
A proposal workflow that cut creation time 4× and produced ARR impact in 1 month.
From billing chaos to trust across 20% of ARR in 30d
A $5M ARR billing crisis turned into growth with a billing hub.
Clear compliance, 3× fewer lawsuits
Decreased 3x damages in lawsuits for management companies.
Rich media, 5% richer conversions
Richer, action-driven media drove conversion.
Reduced time to insight to 30 mins
Time to insights was reduced to 30 mins driving investors' ROI.
SMB/MM ad-tech drove $500K QoQ
Pulled 40% of partners into one SaaS platform; speeding inventory.
65% adoption of an AI agent
Designed agentic AI agent for smarter lead funnel.
AI juiced ops workflow by 75%
Streamlined workflows for 40% of accounts and zero drama.
Personalization without cringe
Blended human taste with machine learning without killing curation.